Why Building Rapport with your Audience is Crucial to Your Presentation

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What Makes a Good Story

How many people like a good story? Stories can be entertaining and give us a little break in the midst of a presentation. effective ppresentation skillsThey are generally woven through speeches, presentations at certain points. Stories are used in any kind of public presentation, and presenters of all types use these stories strategically to engage their audiences in a manner so that they will remember their pitch long after they leave the room. I remember attending a seminar and the speaker kept integrating stories into the presentation, but the magic here was that each story had an element that I either experienced myself or something closely related to an experience that I had and he used them precisely to illustrate his points.

Key Elements to Building Rapport with Clients

Stories have elements in them that build rapport with the audience so that the individuals can relate parts or the entire story to their life or someone that they know. Building rapport can also establish emotional connections with your audience. As I mentioned, a good presenter will use stories at the right point in their presentation to be successful with their presentation. Here are some rapport building techniques for example; if you are trying to convince your neighborhood to form a community watch group during your next neighborhood association meeting you will probably site an instance when you may have been robbed or vandalized, and your audience will be able to relate to your experience being that they may have been a victim of burglary or had damage to their property by vandals or maybe even heard of a case that happened to someone they know. In any event you will capture the audience’s attention as soon as their memory is triggered by related information. Another good example in a corporate situation would be presenting a new idea to upper management that you have come up with a new process or solution that will save them time and money but will require them to scrap the old system that has been working to their satisfaction for years. In this instance you will use an example of how you used and tested the new system and what the results were. What you are doing here is presenting compelling evidence in a story form to upper management so that they can relate the old process vs. the new process and what the positive outcome will be.

Adding stories to build rapport with your audience will ensure that they will take your message with them long after your presentation is over.