You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.



Getting Rid of Your Public Speaking Fear for Good

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If you could get rid of a fear that has been plaguing you for many years wouldn’t you try to remedy it if you had the opportunity? I always hear people saying oh every time I have to speak in front of an audience I go blank or I get so nervous I cannot concentrate or I freeze up and so on. The problem is that these people never really try to fix these issues. It’s estimated that as much as 75% of the population struggles with a fear of public speaking or public speaking anxiety to a certain degree or worse. You are not alone and furthermore you are in the majority of many people.

Percentage people who suffer from public speaking anxiety       74%

Percentage of women how suffer from public speaking anxiety 75%

Percentage of men how suffer from public speaking anxiety      73%

If you needed corrective surgery for your eyes such as an invasive laser treatment which an Eye Doctor  would only charge you a one – time charge to have you vision corrected so that you no longer need glasses you would probably do right? The same goes for public speaking fear. There is a remedy and help for this condition and that it is to attend a good effective public speaking class or public workshop that addresses all the issues that are connected with the fears and anxieties of speaking in front of an audience and it only involves a one – time cost just like laser vision correction. If you could realize the confidence you would have speaking in front of an audience anxiety free for the rest of your life a one – time cost for a public speaking workshop that will address your fears and make you fearless and a more potent speaker would be a drop in the bucket compared to the results that a presentation skills workshop would do for you.

A Good public speaking workshop should be a two day class so that you will feel immersed in a small culture of individuals and instructor that is concentrated and focused on nothing but public speaking training. The workshop should contain many exercises and opportunities to practice and perform what you would learn in the class. Good workshops show how you learn to give speeches and presentations without notes, how to eliminate your public speaking fear and apprehensions in front of your audiences, how the use of stories captivates and persuades audiences, how to recover from broken speeches and how to design convincing presentations. You should be learning about 50% of the time and watching others and performing yourself the other 50% time. This type of workshop that utilizes the method of “learn, practice and perform will break down barriers that are inhibiting your public speaking skills and instill confidence that will have a long lasting impressive effect to fix your public speaking fear for life. So getting get rid of your fear of public speaking is almost like any other procedure to cure or correct what has been plaguing you for a long time in order to make you the person you want to be.


Leaders Speakers Facilitates Public Speaking Workshop for Charlotte Graduate Program

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Leaders Speakers, a leadership soft skills training company located in Charlotte NC was requisitioned to facilitate one of their 2 day Master Presentations Workshops last week on October 13-14, 2017. The Childress Klein School of Real Estate is located at the UNCC campus at 320 E. 9th Street Downtown Charlotte. The Director of the Master of Science in Real Estate (MSRE) Program was looking for a company to facilitate a public speaking workshop for their students so that they could be prepared to deliver strong presentations in the business world. Leaders Speakers has performed many public and corporate public speaking workshops over the past few years and has helped many people overcome the obstacles that hold most people back from being able to speak in front of an audience. The workshop has also helps individuals to become more persuasive to deliver winning presentations using a unique formula taught in the 2 day Workshop.

The class of 20 students that attended the Public Speaking Workshop at the Childress Klein UNCC campus went through a series of exercise starting with how to give an introductory speech on themselves to serve as a benchmark and also have them get used to keeping track of their time speaking. Timing is a very important component as the audience is very sensitive to speaking time, going over will disengage the audience. The students then learned importance of how to build rapport with the use of stories. Stories not only engage the audience but substantiate an occurrence with a specifics who, what, where and when something happened to prove or sell your point. Finally the students were taught to use a story as a component for the formula to persuade.  The formula was actually developed by Abraham Lincoln at the Gettysburg address in which Lincoln only spoke for three minutes but was noted as one the most famous speeches because it was so successful in getting the country united. The simple formula has the speaker tell a story then shows a benefit that people will receive if they take a prescribed action by the speaker after telling the story.

After the class learned how to present a persuasive speech they were tasked to develop a four minute and then a final six minute presentation. They used their class skills to come up with a “solution” based title to hook the audience then come up with three main points ( the audience will typically not remember more than three) then to use a story or example to back up each point and then finally summarize their presentation in a concise manner to close the audience.

The best way to develop a winning memorable presentation is to design in a way that it presents a solution to which the audience came to obtain a benefit for which they were seeking to get from the speech or presentation.


How Public Speaking Can Help You With Any Fear You May Have

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You don’t have to be a famous key note speaker or a famous motivational speaker like Tony Robbins or Joel Osteen just to give a great speech. Public speaking to many people when performing such an act in front of an audience is every daunting and even more so intimidating.Fear is the biggest factor when it comes to performing a presentation in front of a sizeable audience let alone delivering a talk that you have created that you think may not be up to par for the audience.

A lot of people will take sky diving lessons then do the actual jump to face their fears. When they have completed a jump they tend to be more confident in everyday life simply because they have conquered a fear which in most cases eliminates other fears that they may have had. Public speaking in front of an audience can be of similar value in the same way. Think back to when you were a kid and you finally had to confront the neighborhood bully, once you pushed back or chased the bully away you conquered a large blockage and were then less fearful of many things. When you stand up in front of an audience to face that proverbial bully and attack that speech or presentation not thinking of how perfectly you want to deliver it but to actually perform it with you true self you will accomplish your goal of eliminating fear itself.

There are some tips that can help you be more fearless when you are speaking in front of large or even small groups. I myself actually have an easier time speaking in front of large groups for whatever reason. First of all knowing that ninety percent of your nervousness does not show to the audience is a known fact. Most people when they speak will get more nervous if they think that the audience can see some of those nervous things that go on inside or outside of your body like sweaty palms, nervous stomach or racing heart just to name a few, but the truth is that they can’t. Another biggie is that a lot of people get intimated by the audience. A good way to eliminate this fear is not to imagine them naked, but to scan the audience for friendly or receptive faces. This will give you the confidence that your presentation is being well received.

So if you want to kill two birds with one stone, get out there and give that presentation or speech at work, join a toastmasters club or volunteer to speak for a cause that you have some interest in or event some type of local city government or PTA and the list is basically endless and you will kill your fear.

You have to Build Rapport to Capture your Audience

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If you have ever been impressed with a speaker’s performance it is because they know how to build rapport with the audience. Most of the renowned speakers build rapport by integrating stories into their presentations or speeches. So how does this simple form of story telling engage the audience? You are probably thinking well anybody can tell a story right? These skilled speakers will draw on relative experiences or trials that they have gone through that relates to the title of theme of their speech which is why you came to the presentation in the first place. For example “how to overcome public speaking anxiety” was the topic de jour and most people are afraid of speaking in public, so they show up at the seminar to listen how they can overcome this issue.

The speakers of presenters have their speeches planned and organized precisely to hook you so that you will be on the edge of your seat most of the time. So how do the speakers magically draw you in? Well they use the skill of building trust and rapport. When you trust someone you will listen to them because they have established credibility through rapport. What is good rapport? When a speaker tells a story they will draw on a life experience that they had to overcome an obstacle to produce a successful outcome. The story itself will engage the audience because there will be many instances in the story that the audience can relate to, when this happens the audience will experience a commonality with the speaker and hence feel that they can relate therefore building the trust factor. For example if the speaker is telling of his or her first experience speaking in front of a group whether  it was in high school, college, PTA, work ect..  most of the audience if not all has had a similar experience. The speakers goes on to tell how his or her palms got sweaty , lost train of thought or froze up on stage so further relating to the audience. By the time the speaker gets through with their speech the audience has gained total “buy in” because they identify with the speaker and furthermore will believe that they will be able to overcome their fear of public speaking just as the presenter did because he simply built rapport with the audience which created trust and belief.

Stories are a very powerful means to attract attention of an audience because in addition to building rapport they also and should provide a specific time of occurrence, who specifically was involved and where it happened and finally what the outcome was. These aforementioned components establish factual credibility to further prove evidence to the story. Using rapport in your presentation properly will surely capture the audience for a memorable presentation of speech.