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You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.

 

 

How to Recover From a Broken Public Speaking Presentation

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You are giving a very important public speaking presentation to the board members and midway through something overwhelms you and you can’t for the life of you remember exactly where you were in the presentation. You are giving a sales pitch on a new product to one of your biggest customers and you just lost it and lost your train of thought right in the middle of a flowing sales presentation. Knowing how to recover from a broken public speaking presentation is a very important skill that you can develop, It’s just that no one wants to prepare for a failure that may occur because the last thing you want to think of is messing up during your presentation, so we just do not prepare believing that if we are thinking positive we may mess up. The reality is that we should be prepared for a failure during our performance.

Below are four methods that you can employ if something happens to interrupt your flowing presentation. If you practice and understand these remedies to recover from a broken presentation they can save you a lot of stress and embarrassment. So take a look at each of these and just how easily you can employ any of these public speaking tips to save rescue yourself from a broken presentation.

Method 1: Make It Look Planned

This is what Jack Elliot did by pausing, saying “This next part is so important that I need to read it to you”, consulting his notes, then starting up again. One key lesson here is that you should always have your notes easily accessible. I keep mine in my pocket as a safely blanket; I rarely need them, but having them there sure make me feel good.

Method 2: Paraphrase Your Previous Content

“You will have to excuse me, but I am so passionate about my topic that I sometimes get ahead of myself. Allow me to review my previous point.” Nine times out of ten, retracing your steps will help you find the path forward.

Method 3: Ask Your Audience A Thought Provoking Question

“What seems to be the most important point so far?” I feel that this technique would work better in a public speaking presentation that is highly interactive to begin with. However you can use this as a rhetorical question to either buy time with a long pause or to precede a review of your previous content (i.e. a lead-in to Method #2).

Method 4: Review Your Overall Speaking Purpose

Every speech should have a central theme – preferably encapsulated in a three to twelve word catchphrase. Repeating your theme is always welcome by your audience so a memory lapse is a reasonable time to throw it back out there.

In Conclusion, the idea here is to help you be able to think on your feet as well as being able to deliver a public speaking presentation. The best presenters and public speakers have the ability to adapt to their situations and be able to react in a professional manner as to not ”get rattled”. If you employ the above tips you will be able to confidently recover from a broken presentation.

 

http://www.selfgrowth.com/user/2734321/edit/articles

A Public Speaking Technique That Will Have a Lasting Effect on Your Audience

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Contrary to what many may think, repetition is an essential public speaking technique that you need to master if you want your audience to remember your presentation. Usually any presentation regardless of length can be boiled down to just 3 or 4 main points or even less. By skillfully repeating these points in various ways, the audience will have them imprinted on their minds without being bored. Below are four guidelines that will help you achieve

Use The Theme Or Title
 

Use the theme or title of your presentation effectively. Your theme will contain key thought containing words. Make sure you elaborate on those key words during your presentation. Keep linking your material back to your theme or title so it runs like a thread through the presentation much like the thread in a garment holds it together. The audience should be able to see the connection between what you are saying at any given time and the main subject or title of your presentation. 
Re-state Ideas 

Use repetition skillfully by re-stating the key ideas through the presentation, either using the exact same words or phrases or employing similar words to say the same thing. If you have a catch phrase or pithy slogan you want to remember, repeating it at strategic points in the presentation can be very effective. 
A summary early in the presentation can be a powerful method of repetition. For example, state beforehand the main points you are going to consider, then deal with them, and finally give a brief summary of the points you considered. 
The Progressive Summary 

Using a progressive summary of main ideas through your presentation to reinforce the ideas on your audience can be a very powerful public speaking technique, especially if you number or itemize them. For example, you might mention there are three main ideas to be considered, then briefly state them. Then say, “Let’s take the first point . . .” Afterward you can say, “So up to now we have considered Point 1 (restate in a couple of words). Now we’ll deal with Point 2.” After that you can say something like, “So far we have seen Point 1 which was . . ., and also Point 2 in which we saw . . . Let’s now look into Point 3.” Finally, you conclude by saying, “So what have we learned so far? Point 1 was . . . Then we considered Point 2. Finally in Point 3 we showed . . .” 
Using this formula of repetition is very effective in lodging key points in the minds of your audience so they will remember them easily after your presentation is finished. 
 Be Vivid 

Be on the constant look out for words you can use to add feeling and color to your presentation. 
You may discover them through your own reading or you may hear them from another speaker. If you see or hear a word that makes an impact on you, note it down and keep it for future reference when you might use it in your own presentation. Gradually as your vocabulary increases to include dynamic words full of vigor, your presentation skills will develop too as you convey vivid mental images to your audience. Using a variety of vivid words and expressions directly related to your main points and theme will give you the flexibility of being able to repeat them often but with a different flavor. 

Repetition is an essential public speaking technique. However, it needs to be used skillfully. The four  guidelines above will help a public speaker use powerful repetition without appearing to be boringly repetitive! 

The Secret to Giving an Effective Presentation with PowerPoint

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Most people have a fear of speaking in public, but when tasked to give an effective presentation by power point they feel a little more at ease. The reason is that they now have the information they are going to present at hand. This can be a double edge sword because the presenter in this scenario will end up using the slides as a crutch and may actually fail as a true presenter.

Giving an effective Power Point presentation involves much more than just showing and telling with slides. Most people will have a canned power point with all sorts of information on the slides then merely present the slides in a progressive manner like they would their slide show form last summers’ vacation. First of all to come off with an effective presentation you need to understand that you the speaker is the focal point of the presentation. Your audience should have their attention on you as a speaker and the slides are just supplemental.  Secondly to be successful and have the right impact on the audience Power Point starts with the actual design so that the audience will not be reading the slides instead of looking at the presenter. For example; Slides should have a dark background and light type which is the protocol these days, this makes the slides easy to see and follow.

 Here are some further points and rules to follow for an effective presentation:

  1. There should be no more than six words across with only six lines of copy or words.
  2. You should not have any animation as it will distract the audience especially if the presentation is a little dry.
  3. Pictures or illustrations only if necessary. Logos should be placed at very bottom corner.
  4. Limit your colors to three only! Red for impact, Blue and Green for positive
  5. Use clear concise copy w/ bullets instead of long sentences
  6. Narrow your points to three or a maximum of 5 at the most
  7. Reveal each point one by one as to not have the audience read ahead.

The mission of giving a successful Power Point presentation only to use your slides as an aid NOT as the presentation itself. You should know your material very well before your presentation so that your slides will only serve as a marquee for the audience as to what is coming up next. Your slides can also help you get back on track or remember where you are going in case you lose your thoughts. You come off as authentic and genuine to your audience when you are less dependent on your slides.  If you can understand that giving a Power Point requires a unique blend of discipline whereas you the presenter are the focal point and the slides are merely an appendage you will be able to give an extremely effective presentation.

How to be More Persuasive for a Successful Presentation

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The Purpose of a Good Presentation

PPT article

Most people who give their presentations will spend their time dispensing their information to their respective groups that may include bosses, work peers, committees, and customers and so on. The presenters will have the information pertinent to their subject of discussion and illustrate with power point or some other visual aids. They will do their best to convey their information to their audience and probably be glad to have gotten through with their act. The purpose of a presentation is to sell your audience and most individuals think that they will get their point across by just simply presenting the information. I’m sure that this information is all pertinent and well thought out, but in order to have a great impact on your audience you have to follow a formula. A successful presentation has to be persuasive just like a sales pitch and a lot of times that it what a presentation is all about – trying to convince your audience.

Giving a Winning Presentation

A persuasive presentation has to grab the audience right from the start and your title should do just that. The title of a presentation should be a solution for what the audience has come to listen. If you were giving a presentation on a new process that your team had developed that will save the company a lot of money in the manufacturing process but will require some initial expenditures that over time will recoup the initial costs you would probably create a title something like “A New Process Development that Will Reduce Our Manufacturing Cost for a Higher Profit Margin. This title will probably get the attention of the bottom liners right from the get go. Now that you have a great title you will need to develop three key points, why only three? , Because your audience will not be able to remember more than three points. Each one of your points should be a breakdown of the three most important things you will want to touch on and those key points should be in order as the first, second and third of importance. Each point should be substantiated with an example for instance to prove your points just like an attorney presents facts and evidence to a jury. The example should include a date, who was involved and what the outcome was. Do you see how this is working so far? We had the title that hooked our audience and then a logical flow of points that we are selling to the audience and backing them up with credibility. After we have given our last point we will then close by and only by going back through and reciting each point and only the points without anything else that will cause you to “oversell” and then reiterating the title. It will probably sound like this so by altering the current Fetzer valve , cutting down on machine waste, and reducing production time we will have “A New process Development that Will Reduce Our Manufacturing Cost for a Higher Profit Margin” Bam! You have just closed you audience!

Developing an attention getting title and backing it up with key points to substantiate your purpose will help you be more persuasive for a successful presentation.