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You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.

 

 

Getting Rid of Your Public Speaking Fear for Good

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If you could get rid of a fear that has been plaguing you for many years wouldn’t you try to remedy it if you had the opportunity? I always hear people saying oh every time I have to speak in front of an audience I go blank or I get so nervous I cannot concentrate or I freeze up and so on. The problem is that these people never really try to fix these issues. It’s estimated that as much as 75% of the population struggles with a fear of public speaking or public speaking anxiety to a certain degree or worse. You are not alone and furthermore you are in the majority of many people.


Percentage people who suffer from public speaking anxiety       74%

Percentage of women how suffer from public speaking anxiety 75%

Percentage of men how suffer from public speaking anxiety      73%


If you needed corrective surgery for your eyes such as an invasive laser treatment which an Eye Doctor  would only charge you a one – time charge to have you vision corrected so that you no longer need glasses you would probably do right? The same goes for public speaking fear. There is a remedy and help for this condition and that it is to attend a good effective public speaking class or public workshop that addresses all the issues that are connected with the fears and anxieties of speaking in front of an audience and it only involves a one – time cost just like laser vision correction. If you could realize the confidence you would have speaking in front of an audience anxiety free for the rest of your life a one – time cost for a public speaking workshop that will address your fears and make you fearless and a more potent speaker would be a drop in the bucket compared to the results that a presentation skills workshop would do for you.

A Good public speaking workshop should be a two day class so that you will feel immersed in a small culture of individuals and instructor that is concentrated and focused on nothing but public speaking training. The workshop should contain many exercises and opportunities to practice and perform what you would learn in the class. Good workshops show how you learn to give speeches and presentations without notes, how to eliminate your public speaking fear and apprehensions in front of your audiences, how the use of stories captivates and persuades audiences, how to recover from broken speeches and how to design convincing presentations. You should be learning about 50% of the time and watching others and performing yourself the other 50% time. This type of workshop that utilizes the method of “learn, practice and perform will break down barriers that are inhibiting your public speaking skills and instill confidence that will have a long lasting impressive effect to fix your public speaking fear for life. So getting get rid of your fear of public speaking is almost like any other procedure to cure or correct what has been plaguing you for a long time in order to make you the person you want to be.

 

The Missing Connect With Your Presentation Skills

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Envision you are the most astounding figure skater who at any point lived. While practicing in a quiet, discharge arena, you show a definitive in physicality and appearance. You oppose the laws of gravity as you jump noticeable all around, arriving with perfect exactness. You turn with easy effortlessness and power; you execute bounces different skaters just dream about. On that ice, you are in your component, doing what you want to do and doing it flawlessly.

In practice, that is.

The following day, you enter a similar arena for the huge rivalry. When you investigate the stands, you see a huge number of eyeballs on you. As you start your program, you skate reluctantly, reluctantly. You discover moves you generally don’t need to consider. You overlook what comes next. You wobble and bobble and scarcely get past the program on your feet.

Presently, think about this: Your disappointed mentor barrels up to you and howls, “That is it! Starting now and into the foreseeable future, we’re burning through two additional hours daily in practice until the point when you get this privilege in rivalry!” Question: Will that strategy take care of the issue? Obviously not, on the grounds that the issue isn’t in the domain of the skating. (Keep in mind, you skated the program impeccably 24 hours back.) The issue is in the domain of the EYEBALLS. You can skate until the point that your feet tumble off, however until the point that you make peace with those eyeballs, you will keep on stumbling in the spotlight.

So It Is With Public Speaking

A great many people say, “One-on-one I’m fine. It’s just when I’m before a gathering that I get apprehensive.” If you can talk and use your presentation skills,certainly and plainly one-on-one, it implies you definitely know the substance and can pass on it well (like skating superbly in practice). The issue comes when a discourse mentor says, “alright, we will have you practice the discourse five more circumstances in the meeting space to ensure you take care of business when you exhibit before the Board.” Emphasizing the substance and conveyance has restricted esteem since it assaults the issue from the domain of the SPEAKING. In any case, where a great many people endure most is in the domain of the EYEBALLS. Indeed, will probably withstand the eyeballs on the off chance that you feel positive about your material, while using your presentation skills however the inconvenience will even now be there. Methods and contrivances (like “picture the gathering of people exposed” or “begin with a joke” or “take a gander at the back divider in case you’re excessively anxious, making it impossible to look”) won’t help either. These traps simply set up a boundary; they don’t take care of the issue.

So what is the appropriate response? Understand that the issue isn’t in your presentation skills ; it’s that you’re not used to being THE CENTER OF ATTENTION. You see those eyeballs and all of a sudden you’re pushed outside of your agreeable secrecy into the stunning acknowledgment that somebody is really focusing. You’re bashful far from the consideration, the exceptional vitality. Be that as it may, incidentally, the vitality in those eyeballs can invigorate and comfort you-once you let it in.

Indeed, eyeballs quite often have positive vitality behind them since audience members need you to succeed with your presentation skills  Regardless of whether you confront whiners in the group, you can check no less than a couple of positive eyeball vibes coming toward you. Absorb the positive vitality and send it pull out as honest to goodness warmth and worry for your audience members. Seeing that worry welcomes much more positive vitality, which keeps the cycle going.

The Remedy?

It might appear to be fantastic at first. Be that as it may, the best way to make peace with those eyeballs is to quit maintaining a strategic distance from them and investigate them. Search them out. Associate back with your own particular eyeballs and see what’s truly there. It takes rehearse, obviously. To begin, search out a positive setting, for example, a SPEAKING CIRCLE* or strong gathering of companions. Keep in mind that, you’re as of now a speaker. You’re simply not familiar with being a beneficiary of listening-an expertise that must be aced in the strange, wondrous, unnerving, energizing domain of eyeballs.

How to Recover From a Broken Public Speaking Presentation

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You are giving a very important public speaking presentation to the board members and midway through something overwhelms you and you can’t for the life of you remember exactly where you were in the presentation. You are giving a sales pitch on a new product to one of your biggest customers and you just lost it and lost your train of thought right in the middle of a flowing sales presentation. Knowing how to recover from a broken public speaking presentation is a very important skill that you can develop, It’s just that no one wants to prepare for a failure that may occur because the last thing you want to think of is messing up during your presentation, so we just do not prepare believing that if we are thinking positive we may mess up. The reality is that we should be prepared for a failure during our performance.

Below are four methods that you can employ if something happens to interrupt your flowing presentation. If you practice and understand these remedies to recover from a broken presentation they can save you a lot of stress and embarrassment. So take a look at each of these and just how easily you can employ any of these public speaking tips to save rescue yourself from a broken presentation.

Method 1: Make It Look Planned

This is what Jack Elliot did by pausing, saying “This next part is so important that I need to read it to you”, consulting his notes, then starting up again. One key lesson here is that you should always have your notes easily accessible. I keep mine in my pocket as a safely blanket; I rarely need them, but having them there sure make me feel good.

Method 2: Paraphrase Your Previous Content

“You will have to excuse me, but I am so passionate about my topic that I sometimes get ahead of myself. Allow me to review my previous point.” Nine times out of ten, retracing your steps will help you find the path forward.

Method 3: Ask Your Audience A Thought Provoking Question

“What seems to be the most important point so far?” I feel that this technique would work better in a public speaking presentation that is highly interactive to begin with. However you can use this as a rhetorical question to either buy time with a long pause or to precede a review of your previous content (i.e. a lead-in to Method #2).

Method 4: Review Your Overall Speaking Purpose

Every speech should have a central theme – preferably encapsulated in a three to twelve word catchphrase. Repeating your theme is always welcome by your audience so a memory lapse is a reasonable time to throw it back out there.

In Conclusion, the idea here is to help you be able to think on your feet as well as being able to deliver a public speaking presentation. The best presenters and public speakers have the ability to adapt to their situations and be able to react in a professional manner as to not ”get rattled”. If you employ the above tips you will be able to confidently recover from a broken presentation.

 

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Body Language Affects Your Public Speaking Presentation

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Body language and gestures account for a whopping 55% of any type of conversation or public presentation that you perform. Vocal expression 38% and your words are only 8% ! Gestures are important for many reasons including coordinating comprehension centers of the brain.If your gestures are incongruent with your words it will confuse the listener’s brain and you will be not be as credible. Body language also serves as a means to further accentuate your Continue reading “Body Language Affects Your Public Speaking Presentation” »