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You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.

 

 

The Missing Connect With Your Presentation Skills

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Envision you are the most astounding figure skater who at any point lived. While practicing in a quiet, discharge arena, you show a definitive in physicality and appearance. You oppose the laws of gravity as you jump noticeable all around, arriving with perfect exactness. You turn with easy effortlessness and power; you execute bounces different skaters just dream about. On that ice, you are in your component, doing what you want to do and doing it flawlessly.

In practice, that is.

The following day, you enter a similar arena for the huge rivalry. When you investigate the stands, you see a huge number of eyeballs on you. As you start your program, you skate reluctantly, reluctantly. You discover moves you generally don’t need to consider. You overlook what comes next. You wobble and bobble and scarcely get past the program on your feet.

Presently, think about this: Your disappointed mentor barrels up to you and howls, “That is it! Starting now and into the foreseeable future, we’re burning through two additional hours daily in practice until the point when you get this privilege in rivalry!” Question: Will that strategy take care of the issue? Obviously not, on the grounds that the issue isn’t in the domain of the skating. (Keep in mind, you skated the program impeccably 24 hours back.) The issue is in the domain of the EYEBALLS. You can skate until the point that your feet tumble off, however until the point that you make peace with those eyeballs, you will keep on stumbling in the spotlight.

So It Is With Public Speaking

A great many people say, “One-on-one I’m fine. It’s just when I’m before a gathering that I get apprehensive.” If you can talk and use your presentation skills,certainly and plainly one-on-one, it implies you definitely know the substance and can pass on it well (like skating superbly in practice). The issue comes when a discourse mentor says, “alright, we will have you practice the discourse five more circumstances in the meeting space to ensure you take care of business when you exhibit before the Board.” Emphasizing the substance and conveyance has restricted esteem since it assaults the issue from the domain of the SPEAKING. In any case, where a great many people endure most is in the domain of the EYEBALLS. Indeed, will probably withstand the eyeballs on the off chance that you feel positive about your material, while using your presentation skills however the inconvenience will even now be there. Methods and contrivances (like “picture the gathering of people exposed” or “begin with a joke” or “take a gander at the back divider in case you’re excessively anxious, making it impossible to look”) won’t help either. These traps simply set up a boundary; they don’t take care of the issue.

So what is the appropriate response? Understand that the issue isn’t in your presentation skills ; it’s that you’re not used to being THE CENTER OF ATTENTION. You see those eyeballs and all of a sudden you’re pushed outside of your agreeable secrecy into the stunning acknowledgment that somebody is really focusing. You’re bashful far from the consideration, the exceptional vitality. Be that as it may, incidentally, the vitality in those eyeballs can invigorate and comfort you-once you let it in.

Indeed, eyeballs quite often have positive vitality behind them since audience members need you to succeed with your presentation skills  Regardless of whether you confront whiners in the group, you can check no less than a couple of positive eyeball vibes coming toward you. Absorb the positive vitality and send it pull out as honest to goodness warmth and worry for your audience members. Seeing that worry welcomes much more positive vitality, which keeps the cycle going.

The Remedy?

It might appear to be fantastic at first. Be that as it may, the best way to make peace with those eyeballs is to quit maintaining a strategic distance from them and investigate them. Search them out. Associate back with your own particular eyeballs and see what’s truly there. It takes rehearse, obviously. To begin, search out a positive setting, for example, a SPEAKING CIRCLE* or strong gathering of companions. Keep in mind that, you’re as of now a speaker. You’re simply not familiar with being a beneficiary of listening-an expertise that must be aced in the strange, wondrous, unnerving, energizing domain of eyeballs.

Leaders Speakers Facilitates Public Speaking Workshop for Charlotte Graduate Program

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Leaders Speakers, a leadership soft skills training company located in Charlotte NC was requisitioned to facilitate one of their 2 day Master Presentations Workshops last week on October 13-14, 2017. The Childress Klein School of Real Estate is located at the UNCC campus at 320 E. 9th Street Downtown Charlotte. The Director of the Master of Science in Real Estate (MSRE) Program was looking for a company to facilitate a public speaking workshop for their students so that they could be prepared to deliver strong presentations in the business world. Leaders Speakers has performed many public and corporate public speaking workshops over the past few years and has helped many people overcome the obstacles that hold most people back from being able to speak in front of an audience. The workshop has also helps individuals to become more persuasive to deliver winning presentations using a unique formula taught in the 2 day Workshop.

The class of 20 students that attended the Public Speaking Workshop at the Childress Klein UNCC campus went through a series of exercise starting with how to give an introductory speech on themselves to serve as a benchmark and also have them get used to keeping track of their time speaking. Timing is a very important component as the audience is very sensitive to speaking time, going over will disengage the audience. The students then learned importance of how to build rapport with the use of stories. Stories not only engage the audience but substantiate an occurrence with a specifics who, what, where and when something happened to prove or sell your point. Finally the students were taught to use a story as a component for the formula to persuade.  The formula was actually developed by Abraham Lincoln at the Gettysburg address in which Lincoln only spoke for three minutes but was noted as one the most famous speeches because it was so successful in getting the country united. The simple formula has the speaker tell a story then shows a benefit that people will receive if they take a prescribed action by the speaker after telling the story.

After the class learned how to present a persuasive speech they were tasked to develop a four minute and then a final six minute presentation. They used their class skills to come up with a “solution” based title to hook the audience then come up with three main points ( the audience will typically not remember more than three) then to use a story or example to back up each point and then finally summarize their presentation in a concise manner to close the audience.

The best way to develop a winning memorable presentation is to design in a way that it presents a solution to which the audience came to obtain a benefit for which they were seeking to get from the speech or presentation.

 

You have to Build Rapport to Capture your Audience

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If you have ever been impressed with a speaker’s performance it is because they know how to build rapport with the audience. Most of the renowned speakers build rapport by integrating stories into their presentations or speeches. So how does this simple form of story telling engage the audience? You are probably thinking well anybody can tell a story right? These skilled speakers will draw on relative experiences or trials that they have gone through that relates to the title of theme of their speech which is why you came to the presentation in the first place. For example “how to overcome public speaking anxiety” was the topic de jour and most people are afraid of speaking in public, so they show up at the seminar to listen how they can overcome this issue.

The speakers of presenters have their speeches planned and organized precisely to hook you so that you will be on the edge of your seat most of the time. So how do the speakers magically draw you in? Well they use the skill of building trust and rapport. When you trust someone you will listen to them because they have established credibility through rapport. What is good rapport? When a speaker tells a story they will draw on a life experience that they had to overcome an obstacle to produce a successful outcome. The story itself will engage the audience because there will be many instances in the story that the audience can relate to, when this happens the audience will experience a commonality with the speaker and hence feel that they can relate therefore building the trust factor. For example if the speaker is telling of his or her first experience speaking in front of a group whether  it was in high school, college, PTA, work ect..  most of the audience if not all has had a similar experience. The speakers goes on to tell how his or her palms got sweaty , lost train of thought or froze up on stage so further relating to the audience. By the time the speaker gets through with their speech the audience has gained total “buy in” because they identify with the speaker and furthermore will believe that they will be able to overcome their fear of public speaking just as the presenter did because he simply built rapport with the audience which created trust and belief.

Stories are a very powerful means to attract attention of an audience because in addition to building rapport they also and should provide a specific time of occurrence, who specifically was involved and where it happened and finally what the outcome was. These aforementioned components establish factual credibility to further prove evidence to the story. Using rapport in your presentation properly will surely capture the audience for a memorable presentation of speech.

 

Goal Setting Will Surely Bring Success

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It is often easy to forget exactly how important goal setting is to self improvement. We can have lofty ambitions for changing or improving who we are, but if we don’t begin the journey with one step as Confucius once said and then break it down into smaller plans, the journey might begin to seem impossible.

The reason goal setting works as a means of self improvement is two-fold: the first part is obvious it allows us to break a really complex task down into small components that are easier to follow, more detailed, and less overwhelming. The second reason why goal setting is an effective means of self improvement is that it provides us with constant motivation. Whenever we accomplish that goal or objective on the way to the greater goal, we feel as if we have made progress, and it emboldens us to work towards the next goal in line.

Before anyone can begin goal setting for self improvement, he must determine what it is about himself that he would like to change and for what reason. For some people, the ultimate act of self improvement would involve quitting smoking cigarettes. For others, weight is a self improvement issue for which they are most concerned. For others, it might be something different, like being more assertive, more financially secure, or more charitable.

Of course, no one knows our faults better than we do. If we’re overweight, we usually know just horrible it makes us feel, even if no one around us even really notices it. If we drink beyond what could be considered careful moderation, we know how it makes us feel and what it has done to our relationships.

Now, once you have identified what it is that you would like to improve about yourself, you can begin the goal setting process. Start with the ultimate goal (i.e., to become a better speaker in front of a crowd). Next, depending on how large your ultimate goal is and how long it will reasonably take you to accomplish begin goal setting for objectives with timelines. For these smaller objectives, it is a good idea to tie them to actions, rather than results. If, for instance, your goal setting objective is research and read material that will help you overcome your fear of public speaking, or how to become a more persuasive speaker. Then you may want to look for public speaking classes online or in your city that offer classes that will help you overcome your public speaking anxiety.

You may find and read printed material to help you get rid of your public speaking anxiety ,but feel like you have only completed 30% of your goal setting objective  then you will want to accomplish another small goal setting plan would be to attend a public speaking class. Public speaking classes will give you the opportunity to get involved and practice what you will learn to give you more confidence. These small or part actions will serve as bit pieces to help you accomplish your goals of becoming better at public speaking. If you followed the goals you set out to accomplish for the time period : did I read the proper materials to help me with my public speaking fear, did I attend public speaking classes as to have been tutored and practice public speaking, and did I practice my art of presentation giving ? So, to reiterate, successful goal setting for self improvement consists of three things: creating long term goals, short term objectives, and re-evaluating the plan to make sure it is more realistic.