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You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.

 

 

Getting Rid of Your Public Speaking Fear for Good

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If you could get rid of a fear that has been plaguing you for many years wouldn’t you try to remedy it if you had the opportunity? I always hear people saying oh every time I have to speak in front of an audience I go blank or I get so nervous I cannot concentrate or I freeze up and so on. The problem is that these people never really try to fix these issues. It’s estimated that as much as 75% of the population struggles with a fear of public speaking or public speaking anxiety to a certain degree or worse. You are not alone and furthermore you are in the majority of many people.


Percentage people who suffer from public speaking anxiety       74%

Percentage of women how suffer from public speaking anxiety 75%

Percentage of men how suffer from public speaking anxiety      73%


If you needed corrective surgery for your eyes such as an invasive laser treatment which an Eye Doctor  would only charge you a one – time charge to have you vision corrected so that you no longer need glasses you would probably do right? The same goes for public speaking fear. There is a remedy and help for this condition and that it is to attend a good effective public speaking class or public workshop that addresses all the issues that are connected with the fears and anxieties of speaking in front of an audience and it only involves a one – time cost just like laser vision correction. If you could realize the confidence you would have speaking in front of an audience anxiety free for the rest of your life a one – time cost for a public speaking workshop that will address your fears and make you fearless and a more potent speaker would be a drop in the bucket compared to the results that a presentation skills workshop would do for you.

A Good public speaking workshop should be a two day class so that you will feel immersed in a small culture of individuals and instructor that is concentrated and focused on nothing but public speaking training. The workshop should contain many exercises and opportunities to practice and perform what you would learn in the class. Good workshops show how you learn to give speeches and presentations without notes, how to eliminate your public speaking fear and apprehensions in front of your audiences, how the use of stories captivates and persuades audiences, how to recover from broken speeches and how to design convincing presentations. You should be learning about 50% of the time and watching others and performing yourself the other 50% time. This type of workshop that utilizes the method of “learn, practice and perform will break down barriers that are inhibiting your public speaking skills and instill confidence that will have a long lasting impressive effect to fix your public speaking fear for life. So getting get rid of your fear of public speaking is almost like any other procedure to cure or correct what has been plaguing you for a long time in order to make you the person you want to be.

 

Leaders Speakers Facilitates Public Speaking Workshop for Charlotte Graduate Program

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Leaders Speakers, a leadership soft skills training company located in Charlotte NC was requisitioned to facilitate one of their 2 day Master Presentations Workshops last week on October 13-14, 2017. The Childress Klein School of Real Estate is located at the UNCC campus at 320 E. 9th Street Downtown Charlotte. The Director of the Master of Science in Real Estate (MSRE) Program was looking for a company to facilitate a public speaking workshop for their students so that they could be prepared to deliver strong presentations in the business world. Leaders Speakers has performed many public and corporate public speaking workshops over the past few years and has helped many people overcome the obstacles that hold most people back from being able to speak in front of an audience. The workshop has also helps individuals to become more persuasive to deliver winning presentations using a unique formula taught in the 2 day Workshop.

The class of 20 students that attended the Public Speaking Workshop at the Childress Klein UNCC campus went through a series of exercise starting with how to give an introductory speech on themselves to serve as a benchmark and also have them get used to keeping track of their time speaking. Timing is a very important component as the audience is very sensitive to speaking time, going over will disengage the audience. The students then learned importance of how to build rapport with the use of stories. Stories not only engage the audience but substantiate an occurrence with a specifics who, what, where and when something happened to prove or sell your point. Finally the students were taught to use a story as a component for the formula to persuade.  The formula was actually developed by Abraham Lincoln at the Gettysburg address in which Lincoln only spoke for three minutes but was noted as one the most famous speeches because it was so successful in getting the country united. The simple formula has the speaker tell a story then shows a benefit that people will receive if they take a prescribed action by the speaker after telling the story.

After the class learned how to present a persuasive speech they were tasked to develop a four minute and then a final six minute presentation. They used their class skills to come up with a “solution” based title to hook the audience then come up with three main points ( the audience will typically not remember more than three) then to use a story or example to back up each point and then finally summarize their presentation in a concise manner to close the audience.

The best way to develop a winning memorable presentation is to design in a way that it presents a solution to which the audience came to obtain a benefit for which they were seeking to get from the speech or presentation.

 

A Public Speaking Technique That Will Have a Lasting Effect on Your Audience

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Contrary to what many may think, repetition is an essential public speaking technique that you need to master if you want your audience to remember your presentation. Usually any presentation regardless of length can be boiled down to just 3 or 4 main points or even less. By skillfully repeating these points in various ways, the audience will have them imprinted on their minds without being bored. Below are four guidelines that will help you achieve

Use The Theme Or Title
 

Use the theme or title of your presentation effectively. Your theme will contain key thought containing words. Make sure you elaborate on those key words during your presentation. Keep linking your material back to your theme or title so it runs like a thread through the presentation much like the thread in a garment holds it together. The audience should be able to see the connection between what you are saying at any given time and the main subject or title of your presentation. 
Re-state Ideas 

Use repetition skillfully by re-stating the key ideas through the presentation, either using the exact same words or phrases or employing similar words to say the same thing. If you have a catch phrase or pithy slogan you want to remember, repeating it at strategic points in the presentation can be very effective. 
A summary early in the presentation can be a powerful method of repetition. For example, state beforehand the main points you are going to consider, then deal with them, and finally give a brief summary of the points you considered. 
The Progressive Summary 

Using a progressive summary of main ideas through your presentation to reinforce the ideas on your audience can be a very powerful public speaking technique, especially if you number or itemize them. For example, you might mention there are three main ideas to be considered, then briefly state them. Then say, “Let’s take the first point . . .” Afterward you can say, “So up to now we have considered Point 1 (restate in a couple of words). Now we’ll deal with Point 2.” After that you can say something like, “So far we have seen Point 1 which was . . ., and also Point 2 in which we saw . . . Let’s now look into Point 3.” Finally, you conclude by saying, “So what have we learned so far? Point 1 was . . . Then we considered Point 2. Finally in Point 3 we showed . . .” 
Using this formula of repetition is very effective in lodging key points in the minds of your audience so they will remember them easily after your presentation is finished. 
 Be Vivid 

Be on the constant look out for words you can use to add feeling and color to your presentation. 
You may discover them through your own reading or you may hear them from another speaker. If you see or hear a word that makes an impact on you, note it down and keep it for future reference when you might use it in your own presentation. Gradually as your vocabulary increases to include dynamic words full of vigor, your presentation skills will develop too as you convey vivid mental images to your audience. Using a variety of vivid words and expressions directly related to your main points and theme will give you the flexibility of being able to repeat them often but with a different flavor. 

Repetition is an essential public speaking technique. However, it needs to be used skillfully. The four  guidelines above will help a public speaker use powerful repetition without appearing to be boringly repetitive! 

Body Language Affects Your Public Speaking Presentation

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Body language and gestures account for a whopping 55% of any type of conversation or public presentation that you perform. Vocal expression 38% and your words are only 8% ! Gestures are important for many reasons including coordinating comprehension centers of the brain.If your gestures are incongruent with your words it will confuse the listener’s brain and you will be not be as credible. Body language also serves as a means to further accentuate your Continue reading “Body Language Affects Your Public Speaking Presentation” »