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You Can’t Sell Your Audience Unless You Do This One Thing

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Most people think that just because they are speaking to a larger group of people when they are “on stage” both literally and figuratively that the audience will be sold when they are finished giving their presentation or speech. This type of thinking will definitely prove to be the fallacy that will kill any chance of you being an effective and persuasive speaker, but truly this is how most people think! For example once every quarter my church is looking to solicit members on their capitol campaign contributions so what they do is to have a representative or board member of the campaign come up to the podium during mass and make their plea to members to give. So all I see that they are doing here is making their presence in front of a captive audience with a little plea to contribute to fund that’s it! No hook, no story, no close!  Now of course they will get a god bit of donations by default but there was no selling whatsoever. Similarly I know that you have sat through many company presentations as have I where someone will come up to the front of the room with their power point, give their title and regurgitate their presentation to the audience thinking that just because they were captive in front of an audience for 10 to15 minutes that they sold the audience, NO this does not happen! The whole idea to pitching a presentation to a large group is to sell your idea, plan or cause right?

This failure of not being effective when you only have one shot is due to not having a well constructed presentation. So how can you be sure to make yourself an effective speaker in front of an audience? There is a very simple formula that if used properly will be able to capture then sell your audience successfully, notice I said CAPTURE then sell. Capture is the first step and this is the ability to be able to “hook” your audience at the beginning of the presentation of speech. A hook is what initially draws or baits the audience to listen for more to come or a hook is designed as a mechanism for a solution that the audience came to remedy or improve an issue they came to resolve. A good example would be a first line manager giving a presentation to upper management on productivity improvement. A insufficient hook would be “How we will Improve Productivity in 2018”  Good hook or title that would definitely get attention would be “How improving communication within your company will lead to Increased Productivity and decreased waste” I think that you would agree the latter opening of a presentation would get attention and have the audience “waiting for more”. The second thing is to make sure that you have three point of interest as an outline that you will be covering – once again these three points should be additional hooks with explanations of pure examples that will back up of substantiate your original title or hook. After you have sold the audience with your three points you will close and I mean close your audience by simply reiterating your three points and tying them back to the title for example you will say something like this “ so by Creating winning strategies among different  management styles , Improving communication between teams to streamline your processes and , properly utilizing each individuals team members strengths will lead for efficient production you will be able Improve Communication Within Your Company that will Lead to Increased Productivity and Decreased Waste.

If you want to be successful the next time you deliver your next presentation use this simple formula in order to actually “Sell not Tell” your audience for the outcome that you want.

 

 

Getting Rid of Your Public Speaking Fear for Good

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If you could get rid of a fear that has been plaguing you for many years wouldn’t you try to remedy it if you had the opportunity? I always hear people saying oh every time I have to speak in front of an audience I go blank or I get so nervous I cannot concentrate or I freeze up and so on. The problem is that these people never really try to fix these issues. It’s estimated that as much as 75% of the population struggles with a fear of public speaking or public speaking anxiety to a certain degree or worse. You are not alone and furthermore you are in the majority of many people.


Percentage people who suffer from public speaking anxiety       74%

Percentage of women how suffer from public speaking anxiety 75%

Percentage of men how suffer from public speaking anxiety      73%


If you needed corrective surgery for your eyes such as an invasive laser treatment which an Eye Doctor  would only charge you a one – time charge to have you vision corrected so that you no longer need glasses you would probably do right? The same goes for public speaking fear. There is a remedy and help for this condition and that it is to attend a good effective public speaking class or public workshop that addresses all the issues that are connected with the fears and anxieties of speaking in front of an audience and it only involves a one – time cost just like laser vision correction. If you could realize the confidence you would have speaking in front of an audience anxiety free for the rest of your life a one – time cost for a public speaking workshop that will address your fears and make you fearless and a more potent speaker would be a drop in the bucket compared to the results that a presentation skills workshop would do for you.

A Good public speaking workshop should be a two day class so that you will feel immersed in a small culture of individuals and instructor that is concentrated and focused on nothing but public speaking training. The workshop should contain many exercises and opportunities to practice and perform what you would learn in the class. Good workshops show how you learn to give speeches and presentations without notes, how to eliminate your public speaking fear and apprehensions in front of your audiences, how the use of stories captivates and persuades audiences, how to recover from broken speeches and how to design convincing presentations. You should be learning about 50% of the time and watching others and performing yourself the other 50% time. This type of workshop that utilizes the method of “learn, practice and perform will break down barriers that are inhibiting your public speaking skills and instill confidence that will have a long lasting impressive effect to fix your public speaking fear for life. So getting get rid of your fear of public speaking is almost like any other procedure to cure or correct what has been plaguing you for a long time in order to make you the person you want to be.

 

Leaders Speakers Facilitates Public Speaking Workshop for Charlotte Graduate Program

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Leaders Speakers, a leadership soft skills training company located in Charlotte NC was requisitioned to facilitate one of their 2 day Master Presentations Workshops last week on October 13-14, 2017. The Childress Klein School of Real Estate is located at the UNCC campus at 320 E. 9th Street Downtown Charlotte. The Director of the Master of Science in Real Estate (MSRE) Program was looking for a company to facilitate a public speaking workshop for their students so that they could be prepared to deliver strong presentations in the business world. Leaders Speakers has performed many public and corporate public speaking workshops over the past few years and has helped many people overcome the obstacles that hold most people back from being able to speak in front of an audience. The workshop has also helps individuals to become more persuasive to deliver winning presentations using a unique formula taught in the 2 day Workshop.

The class of 20 students that attended the Public Speaking Workshop at the Childress Klein UNCC campus went through a series of exercise starting with how to give an introductory speech on themselves to serve as a benchmark and also have them get used to keeping track of their time speaking. Timing is a very important component as the audience is very sensitive to speaking time, going over will disengage the audience. The students then learned importance of how to build rapport with the use of stories. Stories not only engage the audience but substantiate an occurrence with a specifics who, what, where and when something happened to prove or sell your point. Finally the students were taught to use a story as a component for the formula to persuade.  The formula was actually developed by Abraham Lincoln at the Gettysburg address in which Lincoln only spoke for three minutes but was noted as one the most famous speeches because it was so successful in getting the country united. The simple formula has the speaker tell a story then shows a benefit that people will receive if they take a prescribed action by the speaker after telling the story.

After the class learned how to present a persuasive speech they were tasked to develop a four minute and then a final six minute presentation. They used their class skills to come up with a “solution” based title to hook the audience then come up with three main points ( the audience will typically not remember more than three) then to use a story or example to back up each point and then finally summarize their presentation in a concise manner to close the audience.

The best way to develop a winning memorable presentation is to design in a way that it presents a solution to which the audience came to obtain a benefit for which they were seeking to get from the speech or presentation.

 

Charlotte Team Building Company Helping Boost Carolina’s Businesses

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A New Carolina’s Team Building Company Brings Years of Experience

Leaders Speakers, a relatively new leadership and team building company entered the Carolina’s market in 2104 has been facilitating team building activities for many companies to increase their productivity with fun team building activities. Many businesses will use a team building company to supplement their conferences or retreats giving their employees as break during a work conference. The team building activities are designed to have individuals participate in fun team building games to get them involved with one another to not only serve as an active hands on event but also promote the message of true team work. A team building company will communicate with a company’s human resources department to figure out a team building activity that fir the bill. Some of the more popular team building activities that a team building company will offer is a bicycle building team building event. The participants will be involved in putting together  bicycles that will be given to a charity at the end of the event. Other team building activities will include; mini golf challenge, assembling stuffed animals that are donated to local police and fire departments to kids that have lost some of their things in a disaster. There are a few more team building activities that are offered and can be investigated on the company web site as well as customized activities.

What you should expect a team building company to provide

Leaders Speakers has performed team building for a diverse array of companies and organizations including local and federal government. Steven Stasczak the owner of the company, came from a professional sales and management background before working with a few different leadership training companies. He has experience facilitating many team building and presentation skills workshops all around the U.S. working with many fortune 500 companies. Leaders Speakers main office is located in Charlotte NC and serves the entire eastern half of the United States. Leaders Speakers believes that  a team building company should be able to perform and facilitate team building events that have a lasting impact on the participants and has proven just that to many companies that have chosen Leaders Speakers as their facilitator whether for team building activities or public speaking workshops to help employees become more confident and persuasive presenters. More companies are tasking more of their employees to handle presentations and having the ability to be able to address large audiences.

 What to look for in a Team Building Company

A good team building company should provide a solid outline and a semblance of results that a company can expect to gain from a team building event or leadership training. Many times companies have been disappointed with the results they thought they would get from a team building company. The best thing to do is to make a list of objectives and pair them up with a company and events that will fit the bill. Leaders Speakers gives free advice and quotes for any team building or leadership training that you are planning for your company.

Goal Setting Will Surely Bring Success

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It is often easy to forget exactly how important goal setting is to self improvement. We can have lofty ambitions for changing or improving who we are, but if we don’t begin the journey with one step as Confucius once said and then break it down into smaller plans, the journey might begin to seem impossible.

The reason goal setting works as a means of self improvement is two-fold: the first part is obvious it allows us to break a really complex task down into small components that are easier to follow, more detailed, and less overwhelming. The second reason why goal setting is an effective means of self improvement is that it provides us with constant motivation. Whenever we accomplish that goal or objective on the way to the greater goal, we feel as if we have made progress, and it emboldens us to work towards the next goal in line.

Before anyone can begin goal setting for self improvement, he must determine what it is about himself that he would like to change and for what reason. For some people, the ultimate act of self improvement would involve quitting smoking cigarettes. For others, weight is a self improvement issue for which they are most concerned. For others, it might be something different, like being more assertive, more financially secure, or more charitable.

Of course, no one knows our faults better than we do. If we’re overweight, we usually know just horrible it makes us feel, even if no one around us even really notices it. If we drink beyond what could be considered careful moderation, we know how it makes us feel and what it has done to our relationships.

Now, once you have identified what it is that you would like to improve about yourself, you can begin the goal setting process. Start with the ultimate goal (i.e., to become a better speaker in front of a crowd). Next, depending on how large your ultimate goal is and how long it will reasonably take you to accomplish begin goal setting for objectives with timelines. For these smaller objectives, it is a good idea to tie them to actions, rather than results. If, for instance, your goal setting objective is research and read material that will help you overcome your fear of public speaking, or how to become a more persuasive speaker. Then you may want to look for public speaking classes online or in your city that offer classes that will help you overcome your public speaking anxiety.

You may find and read printed material to help you get rid of your public speaking anxiety ,but feel like you have only completed 30% of your goal setting objective  then you will want to accomplish another small goal setting plan would be to attend a public speaking class. Public speaking classes will give you the opportunity to get involved and practice what you will learn to give you more confidence. These small or part actions will serve as bit pieces to help you accomplish your goals of becoming better at public speaking. If you followed the goals you set out to accomplish for the time period : did I read the proper materials to help me with my public speaking fear, did I attend public speaking classes as to have been tutored and practice public speaking, and did I practice my art of presentation giving ? So, to reiterate, successful goal setting for self improvement consists of three things: creating long term goals, short term objectives, and re-evaluating the plan to make sure it is more realistic.